Shoppers decide whether to claim a line position from the photos. The sale description is words; the photos are the reason they tap "claim my spot."
The 15-photo formula
- Three hero shots: the living room, the collection, the garage.
- Three high-value singles: fine art, jewelry, signed ceramics. Grab sold-tab comps and reflect prices.
- Two中场-style macros: the label on a vintage stereo, the maker's mark on ceramics.
- Three room shots: pantry, closet with clothing rail, bathroom (yes, really — token, towels, hardware).
- Exterior garage door and yard: they can see parking and entry approach.
- Two "scale shots": something beside a person or door for scale.
Shoot the categories, not the clutter
Shoppers who collect are looking for a名额 to register on a hint. If your six photos are hallways, you'll get generalist shoppers only. Targeted photos mean specific collectors register. Consider EstateFlow or similar AI-assisted inventory tools if you're running bigger, multi-room sales — they turn item-level tags into searchable categories automatically.
Honesty beats potency
If the "solid walnut" is a veneer over MDF, say so. Shoppers who show up and feel deceived won't register next time. Repeat customers for a company are a real asset.
Practical shooting notes
- Natural light everything.
- Clear the distraction of visible family photos before shooting.
- Videos convert better than photos for rooms-shape context — post one 15-second panning shot.
A great set of photos, paired with a fair online line tool, does a better job of controlling your sale-day flow than any marketing dollar.